Bobbye DePaul
Who I am
Just a writer.
With a couple of decades of experience. Agency- and client-side viewpoints. Conversant in all deliverables. I am not, however, Joe Posnanski or William Faulkner.
THEY'LL
NEVER STOP TALKING
ABOUT YOU!
That's called a lasting impression.
I've been writing for a long time. Also working in marketing and communications management on the client side and as an account exec on the agency side. I have a storied past in financial services, having toiled for household names such as Citicorp, Bank of America Merrill Lynch, Bank of Montreal Harris Bank and various others. I've also written for restaurants and hospitality, payments, paint and I did a wicked stint in legal services. The common thread, if you will, has always been writing and editing. Let's just say I don't need the AP Style Guide much any more (but I still use it).
I'm also a strategist and can translate strategy, yours or mine, into deliverables that impress. Project, account and product management depth also make me a reliable partner, delivering on deadlines and expert at navigating complex, stubborn approval chains. I have encountered a broad spectrum of company cultures. I'm adaptable and I understand what it takes.
I'm a passionate writer. It really matters to me whether it's good, works, impresses, gets people off the dime - whether it's about buying a hot dog or opening a new brokerage account, B2B or B2C. You'll like working with me. I'm fun, friendly and accountable.